DENT.
Be brave. Have fun. Make a dent.
Key Person of Influence

Become the Obvious Choice in Your Industry

If you're brilliant at what you do but not getting the recognition, clients, or opportunities you deserve — this is where that changes.

Most founders don't have a capability problem. They have a visibility and leverage problem.

In a world where AI has commoditised expertise, the winners build reputation, not just skill.

We develop founders into Key People of Influence — the people clients seek out, partnerships pursue, and opportunities find.

Where do you want to start?
  • I want to become known for what I do
  • I want to scale beyond myself
  • I'm not sure what's missing

Take the KPI Scorecard
Why now

The Old Way Is Broken

For years, the advice was simple: get good, work hard, let your reputation grow. That doesn't work anymore. AI has commoditised knowledge. Algorithms amplify people, not companies.

The old way

Effort & Expertise

  • AI has commoditised knowledge
  • Algorithms amplify people, not companies
  • The market doesn't reward the best
  • Invisible = losing ground
The new way

Visibility & Leverage

  • The market rewards the best known
  • Founders who win are visible and trusted
  • Positioned to attract, not chase
  • Key People of Influence
"It rewards the best known."
What we do

We Build Founders Into Growth Engines

KPI is a business accelerator for established founders who want to stop guessing and start growing systematically.

  • Stop relying on referrals
  • Build consistent inbound demand
  • Scale without working more hours
  • Become the obvious choice in your space

We don't give advice. We help you build assets. Because income doesn't follow effort.

Because income doesn't follow effort.

It follows assets.
The method

The Method Behind It

Everything we do is built around five stages — in that order. Each step builds something that works for you long after you've finished.

Step 01

Pitch

Communicate your value with clarity

Step 02

Publish

Turn your ideas into authority

Step 03

Product

Build scalable assets

Step 04

Profile

Become visible and trusted

Step 05

Partnership

Create exponential growth

Live experiences

Start With a Live Workshop

The fastest way to understand and apply this is through a live experience.

Flagship

Key Person of Influence — Live Workshop

With Daniel Priestley
Reserve Your Spot →
Guest Series

KPI Guest Workshop Series

With Jodie Cook
View Upcoming Sessions →
Quarterly

Spotlight Events

Quarterly Themes
Explore Current Theme →
Free diagnostic

Find Out What's Actually Holding You Back

Most founders guess what they need to fix. This diagnostic shows you exactly where you stand across the five drivers of growth — and what to do next.

Where you're strong
Where you're invisible
What's limiting your growth
Take the KPI Scorecard

Takes under 3 minutes. Instant results.

Track record

A Proven System

15+
Years refining the methodology
5,000+
Founders developed globally
50+
Industries transformed

This isn't theory. It's a system tested, refined, and proven across thousands of founder journeys in dozens of industries around the world. Dent has been developing entrepreneurs who stand out, scale up, and make a positive impact since 2010.

"This isn't theory.
It's a system that works."
The shift

From Invisible to In-Demand

From
To
Relying on referrals
Consistent inbound demand
Doing everything yourself
Building scalable assets
Competing on price
Becoming the obvious choice
Start here

Stand Out. Scale Up.
Make a Dent.

You don't need another strategy. You need a system that turns what you already know into something the market can see, trust, and buy.